MARKETING CAMPAIGN TRUTHS
• Coherent brand/message, before… One BIG Idea
• Collaborate with your donors.
• It takes hard work and a lot of thinking
• The campaign must draw people in and ultimately convert them into brand ambassadors or donors (the journey)
https://www.safula.co.za/wp-content/uploads/2018/02/LIFE-brand-presentation-SAFULA-Fundraisers-Bootcamp.jpg22503000Karenhttps://www.safula.co.za/wp-content/uploads/2018/02/logo125-1.pngKaren2018-02-11 10:56:262018-02-14 15:45:57What is a Brand?