Trends in South African CSI

Michelle Matthews

CSI refers to a company’s contributions (cash and non-cash) to people, organisations or communities
that are external to the company and conform to the following broad criteria:

• Excludes contributions to employees but may include input or giving to families of employees or local communities from which employees are drawn or where they live
• Predominantly or entirely focused on disadvantaged individuals and communities
• Excludes commercial sponsorship but may form a developmental arm of commercial sponsorship,
  Not marketing or public relations orientated but could have a communications element.