Face to Face Fundraising
Marion Wagner
Overview – What is F2F Fundraising
- Every NPO needs income / donations to survive – the challenge is finding sustainable income sources
- Charities use F2F amongst other channels for income such as direct mail, events, P2P, TV, newspaper, telemarketing etc. It may be the dominant channel or used as a one of many channels
- Face-to-face fundraising is an Austrian invention having been first used by Greenpeace Austria in 1995.